mobile-marketing
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Sunil Thomas and the Long Game of Keeping People
He spent two years building before he had much to sell, scrapped code after a rejection, and returned to the chief executive's chair with the same durable idea: growth begins with giving people a reason to stay.
Nancy Roberts Is Making Ad Tech Speak Human
After years spent selling algorithms, retargeting and creative technology, RZR's chief marketing officer keeps returning to a stubbornly analog advantage: speak clearly, notice the person, and build the room you once needed.
Aurelie Guerrieri Spent 20 Years Learning Who Is Really on the Other Side of the Screen
Before AI agents became shoppers, Aurelie Guerrieri had already followed the internet from clicks to apps to bots. Her career offers a practical lesson in growth: understand the traffic, earn the human's trust, and make room for the machines worth welcoming.
Maria Robinson Is Rewriting Marketing’s Old Playbook, One Journey at a Time
She learned marketing from a Miami stone-crab restaurant, turned a 60-day revenue experiment into an award-winning operating model, and now wants brands to treat mobile as the beginning of the customer journey - not another box in the channel plan.
Ursula Romeo Is Marketing for the Moment After the Driving Lesson
After thirteen years in mobile marketing, Ursula Romeo moved into driver education. At Young Drivers of Canada, her work sits where a 50-year-old training brand meets the phone-first habits of a new generation.
Abhay Singhal
Abhay Singhal co-founded InMobi in 2007 from a shared Mumbai apartment with three IIT Kanpur classmates, and helped build it into India's first unicorn and the world's largest independent mobile advertising platform - reaching 1.3 billion people across 190+ countries. As CEO of InMobi Advertising, he now leads a platform serving 80 billion daily impressions, while InMobi prepares for a 2026 IPO targeting a $4-5 billion valuation. An angel investor in Razorpay, Bright Money, and Goldcast, Singhal is known for betting on mobile-first futures before anyone else did.
Oren Kaniel
Oren Kaniel is the CEO and co-founder of AppsFlyer, the world's leading mobile attribution and marketing analytics platform. Starting from a small apartment in 2011, he and co-founder Reshef Mann built a $2 billion company that serves 12,000+ customers including Nike, eBay, and Macy's. AppsFlyer reached $508.4M ARR in 2024, its first profitable year, and is positioning for a potential IPO. A Technion computer science graduate who started coding at age 8, Kaniel is known for spending 1.5 years without salary to build AppsFlyer and for operating the company for six years without a dedicated sales team.
Susan Kuo
Susan Kuo is the Co-Founder and COO of Singular, a marketing intelligence platform headquartered in Palo Alto, California that unifies marketing analytics and attribution for the world's top performance marketers. A veteran of mobile ad tech and gaming, she previously built go-to-market strategy from the ground up as SVP of Sales & Business Development at Onavo (acquired by Facebook in 2013), and held senior roles at InMobi, Booyah, Gaia Online, and Electronic Arts. Since co-founding Singular in 2014 alongside Gadi Eliashiv and Eran Friedman, she has led global partnerships and business development while also championing diversity in tech through THRIVE, a community platform she founded to connect and empower women in growth marketing.