CompanyFintechSaas
Unit
Unit is an embedded finance platform that lets software companies add bank accounts, cards, payments, and capital to their products via API — without becoming a bank. Founded in 2019 by Israeli entrepreneurs Itai Damti and Doron Somech, Unit reached unicorn status in 2022 at a $1.2B valuation, becoming the first BaaS provider to hit that milestone. The company processes $80B+ in annual transactions and serves 2M+ end-customers across 140+ software platforms, from workforce management apps to real estate marketplaces.
2019Founded
New YorkHQ
$100MSeries C
banking-as-a-serviceembedded-financefintechbaasapipayments