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Chris Hexton and the value of starting over
An invoicing idea brought Chris Hexton to Startmate. Letting it go led to Vero - and a career spent asking what customers actually need, even when the answer changes the business.
The Taiwanese Underdog That Turned Cheap Into a Six-Way Global PC Fight
Acer spent decades as the value pick in a market ruled by giants. Now it is the world's sixth-largest PC vendor, betting on gaming, recycled plastic, and AI to stay in the fight.
Vero
Vero is a Sydney-based customer engagement platform that helps product-led teams send personalized email, mobile push and SMS messages triggered by what users actually do inside a product. Founded in 2012 by Chris Hexton and James Lamont, Vero pairs a real-time behavioural workflow engine with Vero Connect, an approach that reads directly from a company's data warehouse so teams can message customers without duplicating their data into yet another marketing tool.