Eight co-founders. One no-code vision. $104M later, enterprise finance teams can automate a day's worth of invoice processing in three minutes.
Somewhere between Option3 and JIFFY.ai, between a park in Bengaluru and a company address in Palo Alto, Subin Perumbidy decided that the world's most expensive workflows should require zero lines of code to automate. He didn't arrive at this conclusion in a dorm room or a hackathon - he arrived at it after two decades of building enterprise software at Wipro, Expicient, and a succession of hard-won production systems.
In 2012, Subin and six colleagues co-founded Option3. The pitch was simple: enterprise automation and analytics, built by engineers who had seen enough terrible processes to know exactly what needed fixing. The company grew at a relentless clip - revenue tripled between FY2016-17 and FY2017-18. But something bigger was forming. The same circle of friends, expanded to eight co-founders, launched JIFFY.ai in 2018 with a sharper thesis: one platform to handle RPA, intelligent document processing, machine learning, and natural language processing - without forcing business users to write a single line of code.
Subin's role at JIFFY.ai is Head of Engineering. In practice, that means being the person who decides how the platform ingests 150,000 invoices per month for a major automobile manufacturer and spits out 85% of them fully processed - without a human looking at each one. The median finance team's headcount doesn't change; its capacity does.
The Series A in 2020 brought in $18M from Nexus Venture Partners, with a roster of individual investors that reads like a who's-who of enterprise finance: the CEO of AssetMark, the CFO of Costco, the CTO of Atlassian, and the former CIO of Nissan Motors. These are people who have spent careers reviewing vendor pitches. Their backing was not passive.
By March 2022, Eight Roads Ventures - the Fidelity-backed global investment arm - led a $53M Series B. The bet: JIFFY.ai's platform was no longer just an automation tool. It was becoming infrastructure for how wealth management firms, banks, and Fortune 500 finance teams process the paperwork that keeps them running. At Cetera Financial Group, the platform delivered a 5X improvement in rep transition turnaround. At a large US financial institution, it cut onboarding costs by 30%.
In 2024, JIFFY.ai moved further up the stack. The AI Advisor Companion launched at the T3 Technology Conference - a tool built specifically for wealth advisors that handles note-taking, scheduling, client reviews, and compliance documentation automatically. Pilot results showed advisors gained 40%+ in productivity. That same year, the company partnered with WNS to launch TRAC ONE-F, a unified autonomous finance application covering everything from Procure-to-Pay to FP&A.
Subin's technical background - a B.Tech in Computer Science from the University of Calicut, then an MS in Software Engineering from BITS Pilani - gives him a particular fluency in what the systems underneath enterprise software actually look like. JIFFY.ai's stack reflects that: MongoDB, React, Microsoft Azure, Mapbox, and a hybrid processing engine designed to handle structured and unstructured documents side by side. The platform is used by clients running on FIS, Fiserv, and Envestnet - systems that don't tolerate engineering shortcuts.
What's unusual about JIFFY.ai isn't just the product - it's the founding structure. Eight co-founders is rare. Founding teams of that size tend to fracture over equity, credit, and decision-making. The fact that many of them go back to Option3 - and before that, reportedly to shared days in Bengaluru - suggests something more durable than a Slack channel introduction. The long view, built quietly over years of unglamorous enterprise work, seems to be the actual product.
JIFFY.ai empowers organizations with the technology they need to automate complex business processes and achieve real business outcomes.
- JIFFY.ai on its platform thesis"We are thrilled to partner with WNS to bring TRAC ONE-F to market, enabling enterprises to harness the full potential of AI for unified autonomous finance."
- Subin Perumbidy, on the TRAC ONE-F launch with WNS (September 2024)Most founding teams are two or three people. JIFFY.ai started with eight - and many of them had already built a company together at Option3. The shared history isn't coincidental. Building enterprise software at the intersection of AI, compliance, and financial services requires a level of trust that takes years to develop. This team had that head start.
The individual investors alone tell a story: executives who had seen enterprise software from the buyer's side chose to back it from the investor's side.
JIFFY.ai runs on a stack designed for enterprise reliability: cloud-native, deeply integrated with the systems financial services firms already use, and built to handle documents at scale regardless of whether they're structured, semi-structured, or a PDF someone scanned sideways.