Chronicle Studios is in the business of finding the next great franchise before it costs $200 million to discover it exists. Aaron Sisto built the machine that does the finding. His co-founder, Chris deFaria - former president of DreamWorks Animation and producer of the Oscar-winning Gravity - built the relationships that make the franchises real. Together they are doing something Hollywood has resisted for decades: starting at the audience.
The standard studio model runs backward. Commission a property, spend years and hundreds of millions of dollars developing it, release it, and hope audiences show up. Chronicle's model inverts that entirely. Find creators who already have loyal, measurable communities on YouTube, TikTok, Instagram. Use proprietary agentic AI to analyze those audiences - their composition, their engagement patterns, their franchise appetite. Then invest early, like a venture fund, and build from there into animation, games, podcasts, short-form content, and eventually feature films.
It is a deep-tech thesis wearing entertainment clothing. Sisto has spent his career building exactly that kind of product: tools that make invisible patterns visible, then actionable.