product-led
(2)
Vero
Vero is a Sydney-based customer engagement platform that helps product-led teams send personalized email, mobile push and SMS messages triggered by what users actually do inside a product. Founded in 2012 by Chris Hexton and James Lamont, Vero pairs a real-time behavioural workflow engine with Vero Connect, an approach that reads directly from a company's data warehouse so teams can message customers without duplicating their data into yet another marketing tool.
Karri Saarinen
Karri Saarinen is the co-founder and CEO of Linear — a $1.25B unicorn project management tool trusted by 66% of Forbes' top 50 AI companies, including OpenAI, Ramp, and Vercel. A Finnish designer-turned-engineer who grew up questioning why everyday objects look ugly, attended 5,000-person LAN parties as a child, and turned that instinct into one of the most respected product careers in Silicon Valley. After shaping the visual language at Coinbase and Airbnb (Cereal typeface, Design Language System, Lottie, Google Material Design Award), he co-founded Linear in 2019 with two fellow Finns from Helsinki — and built it to 20,000+ customers and $100M+ ARR while staying profitable the entire time. His philosophy: quality is the growth strategy, tools embed opinions so choose accordingly, and the best MVP in a crowded category isn't minimal — it's sharply opinionated for a specific audience.