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Vol. II — No. 184Remarkable People · Exceptional CompaniesToday's Edition

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Legend
Bené Eaton Put Scrubs on the World Stage - Then Kept Listening
Executive · Operator

Bené Eaton Put Scrubs on the World Stage - Then Kept Listening

After building campaigns at Under Armour, Ralph Lauren and Nike, Bené Eaton joined FIGS with a deceptively simple brief: know exactly whom you serve, and prove it in public.

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Legend
Dennis Seydel
Executive · Operator · Creator

Dennis Seydel

Dennis Seydel is the Chief Marketing Officer of The North Face, appointed in January 2025 after joining the outdoor brand in 2023 to lead global brand management. A marketing executive who spent 17 years building brands at Nike, he went on to run marketing at YouTube Music and Uber Eats, serve as Chief Brand Officer at healthcare-apparel disruptor FIGS, and lead North America marketing and communications at Tommy Hilfiger. He is known for working at the intersection of culture, sport, and consumer storytelling.

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