Breaking
10M+ Americans enrolled through HealthSherpa since 2014 2013 Built a working HealthCare.gov alternative in days FIRST company approved for Enhanced Direct Enrollment YALE poli-sci major turned licensed insurance agent SACRAMENTO HQ, moved from the Bay Area in 2017 GREECE Sculptor's son who once lived on Medicaid
Founder · CEO · HealthSherpa

George Kalogeropoulos

He builds the front door to American health coverage - and keeps the line moving.

RoleCo-Founder & CEO
BasedSacramento, CA
Enrolled10M+
George Kalogeropoulos, co-founder and CEO of HealthSherpa
The guide who built a faster way in. George Kalogeropoulos.

In October 2013, the federal health insurance exchange went live, then promptly fell over. Pages timed out. Carts emptied. Within a couple of days, three programmers in the Bay Area had a faster version running.

One of them was George Kalogeropoulos. The site they built, HealthSherpa, did not try to replace the government. It sat on top of it, took the same plans and prices, and made them legible. Then it kept going. More than ten million people have used it to find coverage.

The name is the whole thesis. A sherpa does not own the mountain. A sherpa knows the route, carries the load, and gets you to the other side. Health insurance is the mountain. Kalogeropoulos sells the guide.

Your decision-making process should include evaluating the impact your work has on others.
- George Kalogeropoulos
10M+Enrolled since 2014
2013HealthSherpa founded
~260Employees today
1stApproved for Enhanced Direct Enrollment

It started with rent, not health

Before insurance, there was real estate. In 2012, Kalogeropoulos and his college friend Ning Liang went through Y Combinator with a startup that predicted rent prices in a given market. The math worked. The market did not care. Real estate investors had no appetite for statistical models.

So they asked a better question: what other enormous industry hides its prices? The federal government had just started releasing hospital pricing data, buried in spreadsheets nobody could read. They built OpsCost to make it searchable. People used it. The lesson stuck - valuable information was locked away, and unlocking it was a business.

Then HealthCare.gov launched and broke. The opening was obvious. Take the plans, take the prices, and build the experience the government had not. They did it in days. Cat Perez, a hackathon winner, joined in 2015 as co-founder and chief product officer. The Sherpa had a team.

Kalogeropoulos did not stop at code. He became a licensed insurance agent. If you are going to guide people through a thing, it helps to have walked it yourself.

People choose HealthSherpa the way they choose TurboTax over filing by hand - because it is more user-friendly.
- Paraphrasing his TurboTax analogy

From thousands to millions

Cumulative enrollments reported by HealthSherpa, rounded. The line only goes one direction.

2014
launch
2017
1.8M
2019
3M+
2021
6M+
2024
10M+

Sources: HealthSherpa, Comstock's, Y Combinator. Bars scaled to the 10M+ figure.

I had anxiety every hour I spent there. I constantly questioned why I was doing what I was doing. - On his years at Bridgewater Associates, before he found the work that fit

Three facts that explain him

The Backstory

A sculptor's son

He grew up in Greece in a lower-middle-class home. His father sculpted; his mother tutored. Money was tight, and for a year in the U.S. the family relied on Medicaid - the kind of coverage he would later spend his career helping others find.

The Detour

Yale, then a hedge fund

A B.A. in political science from Yale led to three years at Bridgewater Associates. He has been blunt about how little it suited him. The exit was the point - it pushed him toward work he could defend to himself.

The Tell

He got licensed

Most founders building insurance software would never sit for the exam. Kalogeropoulos became a licensed insurance agent. You cannot guide a route you have not walked.

A career, in waypoints

Yale

Political science degree

Studies poli-sci at Yale - not the obvious launchpad for a healthtech company.

~3 yrs

Bridgewater Associates

Trading and portfolio construction at one of the world's largest hedge funds. He left questioning the why.

2012

Y Combinator

Goes through YC with Ning Liang on a rent-price prediction startup. Investors shrug. The pivot begins.

2013

OpsCost, then HealthSherpa

Makes federal hospital pricing searchable, then builds an alternative to the failing HealthCare.gov launch.

2015

Cat Perez joins

The hackathon winner becomes co-founder and chief product officer.

2017

Series A & Sacramento

Raises a Series A and moves HQ from the Bay Area to Sacramento for livability and talent.

2018

Enhanced Direct Enrollment

HealthSherpa becomes the first company approved for the federal EDE program.

2024

Ten million

Cumulative enrollments since 2014 pass 10 million people.

In his own words

Interview

The Conversation with Oscar

▶ Watch on YouTube
Part 2 · Brokers

On agents & the broker channel

▶ Watch on YouTube
Episode 81

ACA, Medicare & the power of the broker

▶ Watch on YouTube

Things you would not guess

Help every American feel the comfort and security of having health coverage. - The mission, stated plainly