secondhand
(8)
Avito sold Russia on secondhand. Now it wants the whole business.
The Russian classifieds platform grew by helping strangers trade. Its next bet is to make the same marketplace useful for buying equipment, hiring staff and keeping a small company running.
Yad2 sells secondhand. Its $950 million price tag tells another story.
Israel’s familiar classifieds site has become a business built around homes, cars and jobs. Behind the orange branding sits a valuable habit: knowing where to look when life gets expensive.
Vendoo
Vendoo is a crosslisting and inventory-management platform for online resellers. From one dashboard, sellers post a single item to 10+ marketplaces - eBay, Poshmark, Etsy, Mercari, Depop, Facebook Marketplace, Grailed, Vinted and more - and the software handles the repetitive parts: detecting a sale and auto-delisting the item everywhere else, tracking inventory, sending offers, and calculating fees and profit. Founded in 2017 and part of Y Combinator's Winter 2022 batch, Vendoo says it serves more than 81,000 resellers who have created over 26 million listings on the platform.
Flyp
Flyp is a San Francisco software company that builds affordable, all-in-one tools for online resellers. Its Crosslister moves a single listing across Poshmark, eBay, Mercari, Depop, Etsy and Facebook Marketplace, while its Poshmark bot automates closet sharing, offers to likers, follow/unfollow and CAPTCHA solving. Founded in 2018 by James Kawas and Dani Arnaout, Flyp positions itself as the enterprise-grade toolkit for the roughly hundreds of thousands of 'power resellers' who move used goods for a living - at $9/month after a long free trial, undercutting rivals that charge $100+.
Archive
Archive is the technology platform behind brand-owned resale. It builds and operates customized secondhand storefronts for fashion and lifestyle brands - including The North Face, New Balance, Oscar de la Renta and Dr. Martens - so they can keep products in circulation, capture a new revenue stream, and meet customers who increasingly refuse to buy new.
Emily Gittins
Emily Gittins is the Co-founder and CEO of Archive, a B2B SaaS platform that powers branded resale programs for 50+ global fashion companies including The North Face, New Balance, and Oscar de la Renta. A Cambridge mathematics graduate turned Stanford MBA, Gittins built Archive after stints at BCG, Google X, and the Global Fashion Agenda, channeling her technical background and sustainability conviction into a company that has raised $76.9M - including a $30M Series B in February 2025 - and been named one of Fast Company's Most Innovative Companies of 2024.
Krzysztof Marzec
Krzysztof Marzec is Co-Founder of Trove, the branded recommerce platform powering more than 75% of the U.S. branded resale market. Originally founded as Yerdle in 2012 and rebranded to Trove in 2016, the company has raised over $153 million in funding and serves clients including Patagonia, Levi's, Lululemon, Canada Goose, and Carhartt. With a background spanning commodity futures trading at Geneva Trading USA and early-career roles at Northern Trust and Morningstar, Marzec brings a rare blend of financial markets discipline and entrepreneurial technology vision to the fast-growing recommerce sector.
Trove
Trove is the Oakland-based recommerce platform that powers branded resale and trade-in programs for retailers like Patagonia, Levi's, Lululemon, REI, Canada Goose, and Carhartt. Its software, operations, and AI-driven pricing engine turn used goods into a profitable new sales channel, helping brands extend product life and capture value from items already in customers' closets.