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Founder · Executive · Designer

Ruti Zisser

Ruti Zisser is the Israeli-American founder and CEO of RUTI, a slow-fashion label she started in her Palo Alto garage in 2009 after a career in tech. Built on three rules - cool, flattering, practical - the brand grew from imported Israeli labels and living-room trunk shows into a chain of boutiques, a $6M Series A for an opt-in facial-recognition personalization platform, and a viral hit with its 'On the Loose' barrel-leg pants that helped push revenue past the $40M mark and open a Madison Avenue flagship.

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