Aurie is a Syracuse-based medical device company that built the first FDA-authorized reusable no-touch intermittent catheter system. Founded by industrial designer Souvik Paul after his sister-in-law's catheter-related infections, Aurie reuses a single catheter up to 100 times via a portable Personal Disinfector that cleans, disinfects, and lubricates the device in 36 minutes - cutting waste and recurring costs for people living with neurogenic bladder.
Promaxo builds the world's first single-sided, in-office MRI platform - a compact magnet, AI, and robotics stack that lets urologists run image-guided prostate biopsies and focal treatments in their own clinic, without a hospital scanner suite.
Dr. Prithipal S. Sethi is a board-certified urologist, founder and CEO of Golden State Urology, and Chief Medical Officer at Promaxo - the company pioneering in-office MRI technology for prostate cancer diagnosis and treatment. With over 25 years of clinical practice, 2,500+ enlarged prostate procedures performed, and a career rooted in bringing advanced imaging technology directly into the urologist's office, Sethi straddles the worlds of clinical medicine and medical device innovation. Trained at UC Berkeley, St. Louis University, and Medical College of Wisconsin, he built Golden State Urology from a single Stockton practice in 2004 into a multi-location Northern California institution, and now serves as a clinical voice for a technology that is reshaping how prostate cancer is caught and treated.