Crowd Cow is a Seattle-based online meat marketplace that connects independent farms, ranches, and fisheries directly with home cooks. Founded in 2015 as a 'cow-sharing' crowdfunding experiment, it grew into one of the best-known direct-to-consumer protein brands in the U.S., known for radical transparency about where each cut comes from, hard-to-find products like Japanese A5 and Olive Wagyu, and a mission to give consumers an alternative to the anonymous, commodity grocery-store meat case.

Wildtype is a San Francisco-based cultivated seafood company that grows real salmon from fish cells in stainless steel bioreactors - no fishing, no farming, no ocean required. Founded in 2016 by a cardiologist-turned-food-scientist and a former U.S. Foreign Service officer, the company received FDA clearance in May 2025, making it the first cultivated seafood product approved for sale in the United States. With $123.5M raised and backing from Jeff Bezos, Leonardo DiCaprio, and Cargill, Wildtype is betting that the future of seafood is grown, not caught.