nielsen
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Scott McKinley
Scott McKinley is the founder and CEO of Truthset, an Oakland-based data validation company that scores the accuracy of consumer data used across advertising and marketing. A former captain of the 1988 US Olympic Road Cycling Team who walked away from the sport as doping spread, he spent roughly two decades in ad tech and martech - including a stretch as an EVP at Nielsen and CEO of IDify - before starting Truthset in 2019 to bring transparency and accountability to an industry he felt was full of unchecked claims about data.
Mainak Mazumdar
Mainak Mazumdar is Chief Business Officer at Fiddler AI, the AI observability and trust company, where he leads sales, customer success and partnerships. A data scientist by training with a Ph.D. from Brown, he spent two decades remaking how the media and advertising industries measure audiences - as Chief Data Officer at Nielsen (where he launched NielsenOne), Chief Research and Analytics Officer at Fox, and a leader at DoubleClick/Google, GfK and Simulmedia. His 2020 TED Talk, 'How bad data keeps us from good AI,' argued that biased data, not algorithms, is the root of unfair AI. He holds more than 15 U.S. patents and has served on the U.S. Census Scientific Advisory Committee.
Jonathan Carson
Jonathan Carson is the co-founder and CEO of Antenna, the company that turned the messy guesswork of streaming subscriptions into a market standard. Two decades earlier he built BuzzMetrics, the company widely credited with inventing social media analytics, then sold it to Nielsen and ran Nielsen Digital. He has been chief revenue officer at both Vevo and The Trade Desk, and now spends his days explaining to studios, networks and Wall Street why people sign up for streaming services - and why they leave.
Dan Beltramo
Dan Beltramo is CEO of Registria, the post-purchase customer engagement platform built around Ownership Experience Management (OXM). A Stanford-trained serial entrepreneur, he previously co-founded Vizu - which pioneered real-time brand lift measurement in digital advertising before being acquired by Nielsen in 2012 - and co-founded Onclusive, growing it 80x through organic expansion and PE-backed acquisitions. With over 20 years leading data and analytics organizations across marketing, media, and communications technology, Beltramo brings a pattern-recognition edge built from Clorox brand tables, Silicon Valley startup floors, and boardrooms at global media conglomerates.