Nir Eyal is an Israeli-American behavioral designer, author, and angel investor best known for the 'Hooked Model' - the four-step framework used by the world's most habit-forming tech products. His 2014 book Hooked became a Silicon Valley bible for building engagement; his 2019 book Indistractable offered the antidote. His 2026 NYT bestseller Beyond Belief, co-authored with his wife Julie Li, tackles the hidden variable behind human performance: belief itself. A former Stanford lecturer, Eyal has backed companies like Canva and Kahoot, writes for the NYT and Harvard Business Review, and runs the influential blog NirAndFar.com.
Laura Nolan is a Principal Engineer at Stanza Systems, a veteran Site Reliability Engineer, and one of tech's most credible voices on autonomous weapons ethics. After five years at Google - where she contributed to the seminal O'Reilly SRE book and resigned over Project Maven - and seven years at Slack as Senior Staff Engineer, she brings deep technical authority to both the reliability engineering world and the global debate over killer robots. Based in rural Ireland, she speaks at SREcon, QCon, and TED stages alike, writes the Responsible Computing newsletter on Substack, and holds seats on the USENIX Board and the SREcon Steering Committee.