bigcommerce
(10)
Helix Solutions wants your store to stop arguing with your stockroom
The company behind Ecomitize is connecting storefronts, stock counts and ad campaigns. Its most revealing work starts where a second sales channel becomes a second job.
Guidance Built the Plumbing Behind the Buy Button
For three decades, Guidance took on the checkout jobs with too many markets, too many systems and no room for a wobble. Now inside OneMagnify, its best argument is still the work nobody notices when it works.
How Veronica Servantez Turned Beginner's Questions Into a Marketing Career
She entered cloud marketing unable to decode the meeting-room language. A printed operating-system manual, a highlighter and a habit of asking the obvious question became the unlikely toolkit for a career built on translating technology into customer value.
The Largest Camera Store in Texas Bet Its Future on the One Thing Amazon Can't Ship
It started as a repair bench in 1976. Fifty years later, Texas's largest camera store is still winning by doing the things a shipping box can't: fixing gear, developing film, and teaching people how to actually use the cameras they buy.
The 1962 Radio Shop That Learned to Speak Fluent Jeep
It started as a shop that fixed factory radios. Sixty years later, Drive-In Autosound is still betting that the thing you can't buy on Amazon is a clean install - and that Colorado drivers will pay for it.
Tru Wants to Be the Wiring Behind the AI Enterprise
The Toronto consultancy built its name connecting commerce, content, data and customer experience. Now it is applying the same integration logic to agentic AI - and turning some of that know-how into products of its own.
Commerce
Commerce (Commerce.com, Inc., Nasdaq: CMRC) is the parent brand of BigCommerce, Feedonomics and Makeswift, formed when BigCommerce rebranded on July 31, 2025. It positions itself as an open, AI-driven commerce ecosystem that combines an enterprise ecommerce operating system (BigCommerce), AI-powered product-data optimization and syndication (Feedonomics), and a visual, composable storefront builder (Makeswift). The company targets complex B2B and B2C brands that need to manage owned sites, marketplaces, wholesale and social channels, and is orienting its roadmap toward 'agentic commerce' where AI answer engines like ChatGPT and Perplexity drive product discovery.
Extend
Extend is a San Francisco software company that turns the messy, unloved world of extended warranties and post-purchase headaches into an API. It lets online and offline merchants offer product protection plans, shipping protection, order tracking, returns, exchanges, and automated claims - and, since 2026, bundles all of it into an AI-native 'Shopper Operations' platform that scores customers by value and risk. Founded in 2019 by Woodrow 'Woody' Levin, the company raised a $260M Series C in 2021 at a $1.6B valuation led by SoftBank Vision Fund 2 and works with 1,200+ merchants including Peloton, iRobot, Sonos and Advance Auto Parts.
Travis Hess
Travis Hess is the CEO of Commerce.com (the company formerly known as BigCommerce), the publicly traded ecommerce platform he rebranded in 2025 to bet the business on AI-driven, agentic commerce. An agency and consulting veteran who spent 15-plus years scaling direct-to-consumer brands at Accenture, The Stable, and BVA before ever running a software company, he joined BigCommerce as President in May 2024 and took the CEO seat that October. He is candid to a fault about the hard parts of the job, once comparing the experience of watching the stock price to 'getting wedgied in front of the class every day.'
Privy
Privy is an email and SMS marketing platform built for independent ecommerce brands - the small Shopify, BigCommerce, Wix and WooCommerce stores that can't afford an enterprise marketing stack. Founded in Boston in 2011 by Ben Jabbawy, Privy pairs list-growth popups, drag-and-drop email, SMS campaigns and pre-built automations with hands-on coaching, so a one-person shop can run the kind of marketing usually reserved for big brands. It is the most-reviewed email and SMS app in the Shopify App Store and has helped 500,000+ merchants in 180+ countries drive billions in sales.