bigcommerce
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How Veronica Servantez Turned Beginner's Questions Into a Marketing Career
She entered cloud marketing unable to decode the meeting-room language. A printed operating-system manual, a highlighter and a habit of asking the obvious question became the unlikely toolkit for a career built on translating technology into customer value.
Travis Hess
Travis Hess is the CEO of Commerce.com (the company formerly known as BigCommerce), the publicly traded ecommerce platform he rebranded in 2025 to bet the business on AI-driven, agentic commerce. An agency and consulting veteran who spent 15-plus years scaling direct-to-consumer brands at Accenture, The Stable, and BVA before ever running a software company, he joined BigCommerce as President in May 2024 and took the CEO seat that October. He is candid to a fault about the hard parts of the job, once comparing the experience of watching the stock price to 'getting wedgied in front of the class every day.'