GEM is a Los Angeles-based wellness company that reimagines the daily multivitamin as a whole-food bite rather than a pill or gummy. Founded in 2018 by Sara Cullen, GEM packs 20+ vitamins, minerals, superfoods, prebiotics, probiotics and microalgae into a single real-food chew, sold mainly through a subscription model plus retail and Amazon. Its pitch is 'food is medicine' - transparent, plant-based, and traceable nutrition for people who distrust synthetic supplements.
PlantBaby is a Hawaii-born, San Francisco-linked plant-based nutrition company founded by husband-and-wife team Alex and Lauren Abelin. Its flagship brand, Kiki Milk, is billed as the first organic, clean-label plant milk designed specifically for children - built from whole-food ingredients like oats, sprouted pumpkin and hemp seeds, and Aquamin marine calcium, with no gums, seed oils, refined sugars, or synthetic additives. Formulated with a pediatrician and nutritionist and triple-toxin tested for mold, heavy metals, and pesticides, PlantBaby sells direct-to-consumer and through retailers including Sprouts, Wegmans, Erewhon, Amazon, and Thrive Market. The company has raised roughly $7 million and reached a $20 million valuation on a mission to nourish, inform, and empower the next generation while backing regenerative agriculture.
RYZE Superfoods is a Boston-based direct-to-consumer wellness brand best known for its mushroom coffee - a blend of organic instant coffee, organic fiber, and a six-mushroom 'Super6' functional blend (cordyceps, lion's mane, reishi, turkey tail, shiitake, and king trumpet). Founded in 2020 by Harvard classmates Andrée Werner and Rashad Hossain, RYZE pitches a calmer, lower-caffeine ritual that delivers focus and immune support without the spike-and-crash of regular coffee. The company grew largely on early seed money plus aggressive social and influencer marketing, reaching reported revenue in the tens of millions while expanding into matcha, hot cocoa, creamers, and other functional blends.
Rashad Hossain is the founder and CEO of RYZE Superfoods, the mushroom coffee brand he started in his mother's basement in March 2020 and grew into a multimillion-dollar direct-to-consumer company. A Harvard economics graduate who quit a brand-marketing job at Kraft Heinz to build a coffee he would actually want to drink, he blended six functional mushrooms with organic arabica into a product that has racked up more than 175,000 customer reviews. He earned a spot on the Forbes 30 Under 30 Food & Drink list in 2022. Before RYZE he founded Keepspace, a social journaling platform that won a $50K Harvard innovation award and later became the HOW I RYZE gratitude app.