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The Woman Who Sold America a Coffee With No Coffee In It
Caroline MacDougall couldn't drink coffee but loved the taste. So she roasted chicory, carob and figs into a caffeine-free brew - and built the best-selling coffee alternative in America.
The Grocery Chain That Bet Small Stores Could Win the Health Aisle
Founded by a fruit-stand family, Sprouts skips the premium-organic playbook - smaller stores, produce up front, and shelves sorted by diet instead of brand.
PlantBaby
PlantBaby is a Hawaii-born, San Francisco-linked plant-based nutrition company founded by husband-and-wife team Alex and Lauren Abelin. Its flagship brand, Kiki Milk, is billed as the first organic, clean-label plant milk designed specifically for children - built from whole-food ingredients like oats, sprouted pumpkin and hemp seeds, and Aquamin marine calcium, with no gums, seed oils, refined sugars, or synthetic additives. Formulated with a pediatrician and nutritionist and triple-toxin tested for mold, heavy metals, and pesticides, PlantBaby sells direct-to-consumer and through retailers including Sprouts, Wegmans, Erewhon, Amazon, and Thrive Market. The company has raised roughly $7 million and reached a $20 million valuation on a mission to nourish, inform, and empower the next generation while backing regenerative agriculture.
wildwonder
wildwonder is a San Francisco-based functional beverage company making sparkling prebiotic and probiotic drinks inspired by the Chinese herbal healing tonics founder Rosa Li grew up drinking. Each organic, vegan, low-sugar can pairs 5g of prebiotic plant fiber and live probiotics with herbs, botanicals, and fruit flavors like Guava Rose and Mango Gold. Positioned as a better-for-you soda alternative, the brand has sold millions of cans across thousands of retailers, landed a Shark Tank deal with DoorDash CEO Tony Xu, and directs 5% of profits toward empowering women and marginalized communities.
Bonafide Provisions
Bonafide Provisions is a Carlsbad, California maker of organic, traditionally-prepared bone broth founded in 2011 by clinical nutritionist Sharon Brown and her chef husband Reb. Born after bone broth helped heal their young son's chronic infections, the company became the first USDA Organic frozen broth on the market and has since expanded into shelf-stable cooking broths, paleo soups and heat-and-go keto broth cups. Its products are sold nationwide through Whole Foods, Sprouts, Kroger, Target, Publix and Walmart.
RYZE Superfoods
RYZE Superfoods is a Boston-based direct-to-consumer wellness brand best known for its mushroom coffee - a blend of organic instant coffee, organic fiber, and a six-mushroom 'Super6' functional blend (cordyceps, lion's mane, reishi, turkey tail, shiitake, and king trumpet). Founded in 2020 by Harvard classmates Andrée Werner and Rashad Hossain, RYZE pitches a calmer, lower-caffeine ritual that delivers focus and immune support without the spike-and-crash of regular coffee. The company grew largely on early seed money plus aggressive social and influencer marketing, reaching reported revenue in the tens of millions while expanding into matcha, hot cocoa, creamers, and other functional blends.
Amy's Kitchen
Amy's Kitchen is a family-owned, privately held organic food maker based in Petaluma, California. Founded in 1987 by Andy and Rachel Berliner and named after their daughter, the company makes 250-plus vegetarian frozen and convenience meals - soups, burritos, pizzas, bowls and mac and cheese - all built from organic, non-GMO ingredients. A Certified B Corporation, Amy's has grown from a kitchen-table pot pie into a roughly billion-dollar retail brand without ever going public.