Pattern Brands is a New York-based family of consumer home brands built around a single mission: helping people enjoy daily life. Founded in 2019 by the team behind the influential agency Gin Lane, Pattern acquires, operates, and grows leading Shopify-based home and lifestyle brands on one shared operating platform - pairing in-house operational expertise with the design sensibility that helped launch dozens of well-known DTC companies. Its portfolio has included GIR, Equal Parts, Open Spaces, Letterfolk, Yield, Poketo, Onsen, and Miracle Made.

Taylor Holiday is the founder and CEO of Common Thread Collective (CTC), one of the most respected eCommerce growth agencies in the DTC (direct-to-consumer) space, serving 230+ brands totaling $2.3B+ in annual online revenue. A former minor league baseball player drafted by the New York Yankees, Holiday went from a 100-square-foot office above a bakery in Old Towne Orange, California to building a fully remote agency of 70-150+ people. He is also a partner at 4x400, a brand acquisition holding company, and one of the most influential voices on Twitter/X in the eCommerce world, known for contrarian takes, deep analytical frameworks, and a relentless focus on profitable growth.