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Tagged: primacy
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Fintech · Saas · Developer Tools
Pinwheel
Pinwheel is a New York-based fintech that builds the payroll-data and income connectivity layer behind a fairer financial system. Its APIs and embedded tools let banks, credit unions, and fintechs offer one-click direct deposit switching, income and employment verification, and bill management - helping institutions win and keep 'primacy' (becoming the account where a customer's paycheck lands). Pinwheel is one of the few players in the space operating as an FCRA-compliant Consumer Reporting Agency, and it connects to roughly 1,800+ payroll and HR platforms covering nearly all U.S. workers.
pinwheel · fintechRead →
Executive · Operator · Founder
Jaimeson Rice
Jaimeson Rice is the CEO of Pinwheel, the New York fintech that has positioned itself as the income layer for financial services, connecting banks and fintechs to over 1,500 payroll platforms covering nearly 80% of U.S. paychecks. He stepped into the top job in July 2025 after three years as the company's CFO and chief of staff, succeeding co-founder Kurtis Lin. A Princeton engineer and Harvard MBA who passed through Goldman Sachs and Bain before founding his own SaaS CRM startup, Vlaris, Rice is now steering Pinwheel through marquee wins with KeyBank, Robinhood, DoorDash, and MoneyLion and the launch of its Switch Kit and Bill Navigator products.
jaimeson rice · pinwheelRead →