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Tagged: cordyceps
4 resultsSort
Company
Legend
Company
Company
Consumer · Health · Ecommerce
G.O.A.T. Fuel, Inc.
G.O.A.T. Fuel is a Plano, Texas-based sports energy drink company co-founded by Pro Football Hall of Famer Jerry Rice and his daughter Jaqui Rice Gold and son-in-law Trevion Gold. Billed as the first Black-owned energy drink in national retail, the health-forward brand blends natural caffeine, electrolytes, BCAAs, antioxidants and cordyceps mushroom extract, with no added sugar or artificial sweeteners. Launched in January 2020, it has grown from a direct-to-consumer Shopify shop to more than 10,000 retail doors including Target, Walmart, Publix, H-E-B and 7-Eleven, and serves as the official energy drink of the Los Angeles Lakers and Chicago Sky.
energy drink · sports nutritionRead →
Founder · Executive · Operator
Jaqui Rice Gold
Jaqui Rice Gold is the co-founder and CEO of G.O.A.T. Fuel, a health-forward sports energy drink she launched in January 2020 with her father, NFL Hall of Famer Jerry Rice, and her husband Trevion Gold. Built as the first Black-owned energy drink to lean on cordyceps mushrooms instead of sugar and synthetic stimulants, the brand grew from a pandemic-era direct-to-consumer scramble into a nationally distributed product in tens of thousands of retail doors, with sponsorship deals spanning the Los Angeles Lakers and the WNBA's Chicago Sky.
jaqui rice gold · goat fuelRead →
Health · Consumer · Ecommerce
Plant People
Plant People is a plant-based functional wellness brand making science-backed, zero-sugar supplements built around functional mushrooms, adaptogens, and vitamins. Founded by Hudson Gaines-Ross and chef Gabe Kennedy, the company sells a line of 'Wonder' gummies and chews - WonderDay, WonderSleep, WonderFocus, WonderCalm and more - direct-to-consumer and through major retailers including Whole Foods, Sprouts, Target, REI and Amazon. A Certified B Corporation, Plant People grew profitably for roughly seven years before raising a Series A led by Manna Tree Partners in November 2025.
functional mushrooms · adaptogensRead →
Consumer · Health · Ecommerce
RYZE Superfoods
RYZE Superfoods is a Boston-based direct-to-consumer wellness brand best known for its mushroom coffee - a blend of organic instant coffee, organic fiber, and a six-mushroom 'Super6' functional blend (cordyceps, lion's mane, reishi, turkey tail, shiitake, and king trumpet). Founded in 2020 by Harvard classmates Andrée Werner and Rashad Hossain, RYZE pitches a calmer, lower-caffeine ritual that delivers focus and immune support without the spike-and-crash of regular coffee. The company grew largely on early seed money plus aggressive social and influencer marketing, reaching reported revenue in the tens of millions while expanding into matcha, hot cocoa, creamers, and other functional blends.
mushroom coffee · functional mushroomsRead →