Pattern Brands is a New York-based family of consumer home brands built around a single mission: helping people enjoy daily life. Founded in 2019 by the team behind the influential agency Gin Lane, Pattern acquires, operates, and grows leading Shopify-based home and lifestyle brands on one shared operating platform - pairing in-house operational expertise with the design sensibility that helped launch dozens of well-known DTC companies. Its portfolio has included GIR, Equal Parts, Open Spaces, Letterfolk, Yield, Poketo, Onsen, and Miracle Made.
Anthony Vidergauz is the former CEO of California Closets who turned a struggling $2 million acquisition into a $300 million-per-year national brand. A South African immigrant and trained lawyer who arrived in the US in 1986 with $5,000, he joined California Closets in 1987 as legal counsel, then acquired the company from Williams-Sonoma in 1994. Over the next 13 years, he transformed it through lifestyle marketing - including a magazine sold at Barnes & Noble - and franchise relationship-building, growing to over 100 locations across North America and six countries. After selling in 2007, he now runs The Paradise Group, a boutique consulting firm advising franchise businesses on strategy, culture, and leadership.