A moving checklist became a distribution business. Now Updater is taking the same trick into embedded commerce and AI: be there at the moment someone needs to buy.
The 114-year-old New York brokerage sells the top 5% of the housing market - and is now betting a leadership shake-up, a global alliance and a hard turn toward profitability can keep it there.
Blueground is a global proptech operator of furnished, move-in-ready apartments rented on flexible terms for stays of 30 days or more. Founded in 2013 by Alex Chatzieleftheriou after years of consultant hotel-living, the company leases, designs and manages thousands of apartments across dozens of cities, pairs them with proprietary technology and a guest app, and serves both relocating individuals and thousands of corporate clients. Through acquisitions, franchising and a partner network, Blueground has expanded from an Athens startup into one of the largest curated networks of flexible furnished homes worldwide.
Nickson (Nickson Living) is a Dallas-based startup that turns an empty rented apartment into a fully designed, fully furnished, move-in-ready home before the renter arrives. Renters pick a furniture package, take a style quiz and upload a floor plan; Nickson's designers build a custom layout and install specialists outfit the unit - down to silverware, sheets and artwork - in as little as three hours, all for a monthly subscription plus a one-time install fee. Founded by former real estate executive Cameron Johnson in 2017, the company raised a $12M Series A in 2021 and serves Texas metros and Oklahoma City.
PerchPeek is a modern relocation management company that pairs AI-powered tools with human relocation experts to move employees across borders. Built for HR and global mobility teams, its platform handles home finding, visas and immigration, expense management and ongoing coaching, while giving employers 360-degree visibility of cost, progress and satisfaction. The company pitches itself as roughly 70% cheaper than traditional relocation providers and operates across dozens of countries worldwide.
Paul Bennett is the co-founder and CEO of PerchPeek, a London-based, AI-powered relocation platform that helps companies move employees across borders. He started his first venture at 17 selling hand sanitiser outside supermarkets, studied Philosophy, Politics and Economics at Oxford, then spent three years at Amazon launching its Treasure Trucks in the UK before founding PerchPeek in 2018. What began as a 'Tinder for renting' property app pivoted during the 2020 pandemic into an end-to-end relocation service now operating in 150-plus countries, backed by roughly $17-18m in funding.
Anyplace is a San Francisco-based housing platform that rents fully furnished, work-ready apartments for stays of 30 days or longer. Built for remote workers, relocating professionals, and corporate teams, every unit ships with a dedicated workspace, fast Wi-Fi, and a no-lease, move-in-ready setup in cities like New York, LA, San Francisco, Miami, and Tokyo.