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Pattern Brands is a New York-based family of consumer home brands built around a single mission: helping people enjoy daily life. Founded in 2019 by the team behind the influential agency Gin Lane, Pattern acquires, operates, and grows leading Shopify-based home and lifestyle brands on one shared operating platform - pairing in-house operational expertise with the design sensibility that helped launch dozens of well-known DTC companies. Its portfolio has included GIR, Equal Parts, Open Spaces, Letterfolk, Yield, Poketo, Onsen, and Miracle Made.

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