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Tagged: identity-resolution
4 resultsSort
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Company
Legend
Company
Saas · Ai · Enterprise
Primer
Primer turns a company's ideal customer profile or account list into high-match B2B audiences and pushes them across consumer ad channels like Meta, Google, LinkedIn and Reddit, then measures real pipeline impact with website de-anonymization and holdout testing. Founded in 2019 and based in San Francisco, Primer resolves identities and runs enrichment waterfalls to deliver 3-5x better match rates than CSV uploads, helping growth and ABM teams prove advertising ROI instead of guessing at it.
b2b · audience-dataRead →
Saas · Ai · Enterprise
Aqfer
Aqfer is a white-label marketing data platform - 'The Marketing Data Engine' - that gives adtech and martech companies the heavy data infrastructure they need without building it themselves. Founded in 2018 by ad tech veterans Dan Jaye and Raymie Stata, Aqfer handles data collection, enterprise identity resolution, audience enablement, and AI data enablement at massive scale, processing trillions of rows of marketing data inside a client's own cloud. The pitch is blunt: cut back-end data costs by 40-50% and ship new data products in weeks instead of years.
adtech · martechRead →
Executive · Operator
Scott Howe
Scott Howe is the Chief Executive Officer of LiveRamp, the San Francisco-based data collaboration platform that helps the world's largest brands stitch together customer signal across walled gardens, clean rooms, and a cookieless web. He took the job in October 2018 after seven years running Acxiom, LiveRamp's former parent, and before that ran Microsoft's multi-billion-dollar advertising business and helped build Avenue A | Razorfish at aQuantive.
liveramp · ceoRead →
Saas · Ai · Enterprise
Hightouch
Hightouch is a San Francisco-based B2B SaaS company that pioneered Reverse ETL and built the leading Composable Customer Data Platform (CDP). Founded in 2018 by Tejas Manohar, Josh Curl, and Kashish Gupta - all alumni of Segment - Hightouch lets companies activate their warehouse data directly into 250+ business tools like Salesforce, Braze, and Google Ads without copying data to a separate CDP. Since launching AI Decisioning in 2024, Hightouch has evolved into an agentic marketing platform, helping brands like Warner Music Group, Chime, PetSmart, and Spotify orchestrate personalized customer journeys using live warehouse data. The company reached $100M ARR and a $2.75B valuation in April 2026, backed by Goldman Sachs, Bain Capital Ventures, and Sapphire Ventures.
reverse-etl · composable-cdpRead →