retargeting
(10)
3dot14 and the customer after the click
A cheap install can be an expensive mistake. 3dot14 built its advertising business around what people do next - and the patient work of finding more people like them.
AdRoll and the art of the second chance
The shopper leaves. The story continues. AdRoll built a business around that small gap - and now wants to connect the whole advertising journey.
AppSamurai and the art of buying a second visit
An install is easy to count. A player who returns is harder to buy. AppSamurai builds mobile growth campaigns around the difference.
SharpSpring Ads and the art of the second chance
A visitor leaves. An ad follows. Behind that familiar little chase is a company that changed its product, its owners, and eventually the job advertising was meant to do.
NextRoll wants your ads to talk to each other
The company behind AdRoll grew by bringing retargeting to smaller businesses. Its next bet is that marketers need their channels, data and sales teams to agree on what actually works.
Nancy Roberts Is Making Ad Tech Speak Human
After years spent selling algorithms, retargeting and creative technology, RZR's chief marketing officer keeps returning to a stubbornly analog advantage: speak clearly, notice the person, and build the room you once needed.
RZR Is Betting the Next Great Mobile Ad Won't Stay on Your Phone
After 16 years as Aarki, the mobile ad veteran changed its name and widened its field of view. Its new pitch is simple: one learning system should follow performance from the first TV impression to the returning app customer.
The Ad-Tech Choice Hiding Inside Your Media Budget
The Trade Desk and Criteo can both buy an ad, but their histories, incentives and data advantages point in different directions. The useful question is not which platform wins. It is which job your budget needs done.
Andrew Kassian
Andrew Kassian is the CEO of Scalify, an AI-powered advertising platform that helps e-commerce brands plan, launch, optimize, and scale paid campaigns across Meta and TikTok from a single dashboard. Scalify's pitch is blunt: you should not need to become a media buyer to run profitable ads. Its tooling generates ad creative from product images, builds lookalike and interest audiences automatically, applies rule-based optimization that pauses losers and scales winners around the clock, and consolidates cross-platform performance data so founders can make spending decisions without exporting spreadsheets. Based in Miami with company operations tied to London, Kassian sits at the intersection of small e-commerce operators and the increasingly automated, AI-driven future of digital advertising.
Scalify
Scalify is an AI-powered ad management and automation platform that lets businesses launch, analyze, optimize, and scale Facebook, Instagram, TikTok, and Google ads from a single dashboard. Built originally as a Shopify app for e-commerce and dropshipping store owners, it automates the grunt work of media buying - building hundreds of custom and lookalike audiences in seconds, generating ad creatives and copy with AI, running 24/7 rule-based optimization, and shifting budget toward winning ads - so smaller brands can advertise like they have an in-house agency without the agency price tag.