retargeting
(2)
Nancy Roberts Is Making Ad Tech Speak Human
After years spent selling algorithms, retargeting and creative technology, RZR's chief marketing officer keeps returning to a stubbornly analog advantage: speak clearly, notice the person, and build the room you once needed.
Andrew Kassian
Andrew Kassian is the CEO of Scalify, an AI-powered advertising platform that helps e-commerce brands plan, launch, optimize, and scale paid campaigns across Meta and TikTok from a single dashboard. Scalify's pitch is blunt: you should not need to become a media buyer to run profitable ads. Its tooling generates ad creative from product images, builds lookalike and interest audiences automatically, applies rule-based optimization that pauses losers and scales winners around the clock, and consolidates cross-platform performance data so founders can make spending decisions without exporting spreadsheets. Based in Miami with company operations tied to London, Kassian sits at the intersection of small e-commerce operators and the increasingly automated, AI-driven future of digital advertising.