Rosaluna is an all-natural, single-estate mezcal handmade in Santiago Matatlan, Oaxaca, by a family with more than six generations of agave-growing heritage. Made with only agave, water and a slow maturation that yields a sweeter, less smoky profile, the brand pairs Oaxacan craft with a design-forward identity built around the idea that 'Mezcal is Magic.' Certified organic, vegan, non-GMO and carbon neutral, Rosaluna became the first mezcal brand to earn the Distintivo Verde sustainability certification, and in 2025 raised Series A financing led by wine entrepreneur Sacha Lichine to scale distribution across the United States.
Steve McGarry is the CEO of Rosaluna Mezcal, the New York-based premium spirits brand distilled from agave and water in Santiago Matatlan, Oaxaca. A mechanical engineer turned spirits executive, he spent years at Pernod Ricard running prestige sales before taking the helm at Rosaluna, where he closed a 2025 Series A led by Whispering Angel creator Sacha Lichine and steered the brand to become the first mezcal ever to earn Mexico's Distintivo Verde sustainability certification.