A plain-language field guide to how large language models decide what your company is, who it competes with, and whether to mention you at all. AI does not read a homepage the way a customer does. It assembles a mental model from six raw materials - entities, relationships, sources, repetition, consensus, and freshness - and the companies that understand those six levers are the ones that get named when someone asks an AI for a recommendation.
Estimize is a financial estimates platform that crowdsources earnings-per-share and revenue forecasts from a community of more than 120,000 contributors - including buy-side, sell-side and independent analysts, students, academics and private investors. By aggregating and weighting these estimates, Estimize produces a consensus that has repeatedly proven more accurate and more timely than the traditional Wall Street sell-side consensus, and sells that data to hedge funds, asset managers and quantitative researchers. Since 2021 it has operated as part of alternative-data and quant research firm ExtractAlpha.
Eric Olson is the co-founder and CEO of Consensus, an AI search engine that pulls evidence-based answers out of more than 200 million peer-reviewed scientific papers. A former Northwestern University offensive lineman who became a data scientist at DraftKings, Olson built Consensus with his college teammate Christian Salem so that ordinary people would not feel like outsiders to science. The company launched publicly in 2022 and raised an $11.5M Series A in 2024 led by Union Square Ventures, with backing from Nat Friedman and Daniel Gross.