mashups
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Ian Asher
He was the first DJ to go big on TikTok, then a French singer's decade-old song became his loudest moment. Ian Asher on trusting his gut, ignoring the noise, and building a career that outlasts the algorithm.
Hook
Hook is a New York-based music technology company behind an AI-powered social app that lets fans legally remix and mash up licensed songs into short-form clips for social media. By combining a catalog of over 20 million licensed recordings with AI tools for genre-shifting, tempo changes and video editing, Hook aims to turn unauthorized fan remixing into a channel that keeps artists and rights holders in control - and paid. Founded by former JioSaavn COO Gaurav Sharma, the company launched on iOS in early 2026 and raised a $10 million Series A led by Khosla Ventures.