Observe is an AI-powered observability platform that unifies logs, metrics, and traces into a single streaming data lake built on Snowflake. The company helps enterprises troubleshoot distributed applications 3x faster at one-third the cost of traditional monitoring tools. Founded in 2017 by veterans from Splunk, Wavefront, and Snowflake, Observe was acquired by Snowflake in January 2026 for approximately $1 billion after raising over $665 million in funding.
Patrick Campbell bootstrapped ProfitWell (originally Price Intelligently) from a cashed-out 401k into one of the most cited SaaS pricing authorities on the internet, serving 30,000+ companies for free before selling to Paddle for $200 million in 2022. Known as @Patticus, he turned a debate scholarship, a stint at the NSA, and a barista certificate into a decade-long conviction that pricing is the most underleveraged growth lever in SaaS. Now living in Puerto Rico and quietly building a new healthcare company.