BlueZoo Inc. is a Menlo Park-based analytics company that measures real-world foot traffic by passively counting the Wi-Fi probe requests smartphones broadcast - turning phones into an anonymous proxy for people. Its cloud software and Wi-Fi sensors deliver real-time, auditable, privacy-respecting counts of visitors, unique visitors, and dwell time for out-of-home advertising, retail media, hospitality, and smart-city customers. Protected by seven U.S. patents and GDPR-certified by ePrivacy, BlueZoo is positioning itself as an independent measurement 'currency' for the digital-out-of-home advertising industry.
Locala is a French-founded omnichannel advertising platform that helps global brands plan, buy, and measure multi-location marketing campaigns. Using location data, consumer-mobility signals, and machine learning, it connects online ad spend to real-world outcomes like store visits and foot traffic. Formerly known as S4M (Success for Mobile), the company rebranded to Locala in 2022 and works with brands including L'Oreal, Volkswagen/Audi, Subway, McDonald's, Nespresso, and L'Occitane.
Garrett Dodge is the Co-Founder and CEO of Rockbot, the business media platform that powers music, TV, digital signage, and advertising for nearly 50,000 brick-and-mortar locations across North America. Founded in 2010, Rockbot has grown into a $9.2M revenue company serving major brands including Planet Fitness, Walmart, Shake Shack, and JetBlue, backed by Google Ventures, Universal Music Group, and others. Dodge holds a B.A. from Middlebury College and an MBA from MIT Sloan, and previously helped build Caesars Entertainment's Innovation Team before channeling that experience into reimagining how physical spaces use media to engage customers.
Rockbot is an Oakland-based B2B media platform that powers the music, TV, digital signage, and on-premise advertising playing inside more than 50,000 business locations - from gyms and bars to national retail chains. Founded in 2010 as a social jukebox app, it has grown into a multi-product media operating system for brick-and-mortar venues.