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The Bus Shelter That Became a Global Media Machine
JCDecaux turned a piece of civic furniture into a 60-year business model. Now its hardest trick is making a million physical advertising panels behave like software without making cities feel like websites.
Perion Network
The Israeli adtech company spent a decade buying its way across every screen. Now, after Microsoft pulled the rug on its search business, Perion is betting the whole company on one AI platform - and on the screens Google can't own.
Adsquare
Adsquare is a Berlin-based location intelligence company that turns real-world movement and behaviour into audience data marketers can use to plan, target, optimize and measure advertising campaigns. Founded in 2012, its mobile-first data exchange connects location, app-usage, demographic and offline signals to leading DSPs, SSPs and CDPs, powering geocontextual, proximity and audience targeting across mobile, online and digital out-of-home (DOOH). The platform is built privacy-first around consent-based signals and serves thousands of advertisers and dozens of platform partners across Europe, North America and Asia-Pacific.
Bulzi, Inc.
Bulzi, Inc. (styled Bulzī, pronounced 'bulls-eye') is a dual-use technology company that uses edge-AI and Internet of Things (IoT) sensors to deliver situational awareness, security, and safety solutions. Originally built to measure out-of-home advertising audiences by passively detecting nearby mobile devices, Bulzi adapted its RF-sensing platform for defense and public-safety missions with roughly $2M in SBIR funding from the U.S. Air Force and Army. Its products span passive C5ISR sensing (SAFER), base access control (z-BASE), and medical-grade vital-signs monitoring (BioSCOUT), serving warfighters and first responders alongside commercial advertising customers.
Grocery TV
Grocery TV is an in-store retail media platform that helps grocery retailers build, run and monetize digital screen networks at the front end and throughout the store. Operating the largest in-store retail media network for grocery in the U.S., it powers screens across 6,500+ stores through 120+ retailer partners, reaching roughly 1 in 4 Americans (95M+ shoppers weekly). Brands buy campaigns that run at the point of purchase, retailers earn incremental revenue, and Grocery TV supplies the hardware, content management system and measurement tying ad exposure to sales lift.
David Weinfeld
David Weinfeld is the co-founder and CEO of Screenverse, a New York-based ad management and monetization company for digital screens in the physical world. Launched in April 2020 at the start of the pandemic, Screenverse now represents more than 100,000 digital out-of-home screens, from billboards and urban panels to Walmart pharmacy displays and digital jukeboxes. Before Screenverse, Weinfeld was Vistar Media's first supply sales hire, where he grew the partner network from 30 to over 120 global media owners. In 2024 the company raised $10.5 million from Volition Capital.
Screenverse
Screenverse is a New York-based digital out-of-home (DOOH) advertising company that helps mid-tier screen networks - from bar jukeboxes to Walmart health kiosks and luxury elevator panels - tap into programmatic ad demand. Founded in 2020 by DOOH veterans David Weinfeld and Adam Malone, it acts as an outsourced ad-sales and network-management partner, standardizing inventory, running ad operations, and optimizing pricing so media owners can earn revenue from platforms like The Trade Desk and DV360. The company operates one of the most diverse real-world screen networks, surpassing 100,000 digital screens across all 210 U.S. markets, and raised a $10.5M Series A from Volition Capital in April 2024.
Veridooh
Veridooh is an Australian adtech company and the global leader in independent out-of-home (OOH) advertising verification. Its patented SmartCreative technology collects ad-play-level data without relying on media owner systems, letting brands and agencies independently track, measure and verify static, digital and programmatic OOH campaigns across 400+ metrics in a single platform. Founded in Sydney in 2019 by Mo Moubayed and Jeremy Yang, Veridooh works with global brands including Google, Amazon, Unilever and McDonald's, and is the preferred verification partner for major agency groups including IPG Mediabrands, Omnicom and WPP Media in Australia.
Mo Moubayed
Mo Moubayed is the co-founder and co-CEO of Veridooh, a Sydney-born adtech company that built the first independent verification platform for out-of-home advertising. A lawyer turned entrepreneur, he pivoted from launching a screen network to solving the industry's trust gap after agencies kept asking him a single question: how do I know if my ad actually played? He splits his time between London and New York, leading Veridooh's international expansion.
Tom Laband
Tom Laband is the co-founder and CEO of Adsquare, a Berlin-born location-intelligence company he started in 2012 with Sebastian Doerfel and Fritz Richter. Adsquare runs a neutral data exchange that turns consented location signals into audience data for programmatic advertising, and Laband has spent more than a decade arguing that location is a durable, privacy-compliant alternative to the crumbling world of online identifiers. A University of Mannheim graduate who cut his teeth in early European mobile advertising at YOC and Sevenval, he now splits his attention between the company's Berlin engineering base and its commercial push in New York.
BlueZoo Inc.
BlueZoo Inc. is a Menlo Park-based analytics company that measures real-world foot traffic by passively counting the Wi-Fi probe requests smartphones broadcast - turning phones into an anonymous proxy for people. Its cloud software and Wi-Fi sensors deliver real-time, auditable, privacy-respecting counts of visitors, unique visitors, and dwell time for out-of-home advertising, retail media, hospitality, and smart-city customers. Protected by seven U.S. patents and GDPR-certified by ePrivacy, BlueZoo is positioning itself as an independent measurement 'currency' for the digital-out-of-home advertising industry.
Locala
Locala is a French-founded omnichannel advertising platform that helps global brands plan, buy, and measure multi-location marketing campaigns. Using location data, consumer-mobility signals, and machine learning, it connects online ad spend to real-world outcomes like store visits and foot traffic. Formerly known as S4M (Success for Mobile), the company rebranded to Locala in 2022 and works with brands including L'Oreal, Volkswagen/Audi, Subway, McDonald's, Nespresso, and L'Occitane.
Garrett Dodge
Garrett Dodge is the Co-Founder and CEO of Rockbot, the business media platform that powers music, TV, digital signage, and advertising for nearly 50,000 brick-and-mortar locations across North America. Founded in 2010, Rockbot has grown into a $9.2M revenue company serving major brands including Planet Fitness, Walmart, Shake Shack, and JetBlue, backed by Google Ventures, Universal Music Group, and others. Dodge holds a B.A. from Middlebury College and an MBA from MIT Sloan, and previously helped build Caesars Entertainment's Innovation Team before channeling that experience into reimagining how physical spaces use media to engage customers.
Rockbot
Rockbot is an Oakland-based B2B media platform that powers the music, TV, digital signage, and on-premise advertising playing inside more than 50,000 business locations - from gyms and bars to national retail chains. Founded in 2010 as a social jukebox app, it has grown into a multi-product media operating system for brick-and-mortar venues.