havas
(3)
Jorge Plasencia and the name that remembered a beginning
He named República after the Miami bank where his father helped Cuban exiles start again. From teenage radio work to a global advertising role, Jorge Plasencia has kept returning to the question of who gets a chance.
Havas Formula and the art of being the raisin house
A Halloween punchline became a brand invitation. Inside the PR agency that helps companies turn an awkward truth into something people want to talk about.
David Jones
David Jones is the founder and CEO of The Brandtech Group, the digital-only marketing group he built to help global brands do their marketing better, faster and cheaper using technology and, increasingly, generative AI. A British executive who once ran the entire Havas network, he left the traditional agency world in 2014, raised hundreds of millions to launch You & Mr Jones in 2015, and rebranded it The Brandtech Group in 2022. Today the company operates in dozens of countries with thousands of employees and positions itself as the world's leading generative-AI marketing company. Jones also co-founded the youth leadership forum One Young World and wrote the book Who Cares Wins.