brand-reputation
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Converseon wants your dashboard to earn its keep
Counting conversations is easy. Converseon’s harder wager is that carefully classified language can tell a business which perceptions deserve its money.
The Firm That Put Its Name on the Merger
Ketchum spent a century selling attention, trust and cultural timing. Then it made the most revealing pitch of its life: the brand was worth keeping, but the old company was not.
3BL Bought the Neighborhood. Now It Wants to Measure the Conversation.
The Northampton company spent years assembling the specialist outlets of responsible business. Its next wager is that corporate reputation can be distributed, benchmarked and even read through the eyes of an AI.
Laura Schoen Learned Global PR Before Email Could Keep Up
From six-minute telexes to a healthcare brief spanning agency networks, the Brazilian-born executive has spent four decades making distance less important - without pretending difference does not exist.
Julie Inouye Runs Toward the Hard Parts
Her first day at CNN was September 11, 2001. Two decades later, the Outcast CEO still builds her work around the same instinct: move toward uncertainty, find the truth, and help people make sense of change.
Ripley PR Learned to Speak Plumber - Then Made the Trades Newsworthy
From a Maryville office, Heather Ripley built an agency around an unfashionable insight: the people who fix boilers, wire homes and run franchises do not need louder publicity. They need an interpreter.
Citizen Paine Spent 18 Months Winning Taco Bell - Then Helped Build a Global Agency
An Irvine PR shop learned patience on one fast-food account, sold most of itself, and joined a network built for borderless conversations. Its best work still follows the same rule: make the message do something useful.
Hotwire wants to get you into the answer
The technology PR firm is teaching brands how to show up in AI answers. Its own business reveals what happens when the same technology starts doing the customer’s homework.
Pulsar Stopped Counting Mentions and Started Mapping the Crowd
The London software company built its business on a sharp correction to social listening: the loudest post is rarely the whole story. Its platform maps the communities, narratives and behavioral signals underneath the noise.
What ChatGPT Actually Knows About Your Company
When a customer asks ChatGPT about your company, the answer is not pulled from your website in real time. It is assembled from what the model absorbed during training - Common Crawl web pages, Wikipedia, news, reviews, Reddit threads, job postings and structured databases like Crunchbase and Wikidata - frozen at a knowledge cutoff months before the model shipped. This story explains where that knowledge comes from, why it drifts stale, how gaps and old narratives creep in, and what companies can actually do to correct the record.