PolicyMap is a Philadelphia-based cloud mapping and data analytics platform that lets anyone build custom maps, reports, and dashboards from more than 75,000 curated indicators drawn from 170-plus public and proprietary sources - no GIS expertise required. Spun out of the Reinvestment Fund, it serves banks, universities, hospitals, governments, and nonprofits that need to turn place-based data into decisions about housing, health, lending, and community investment.
Maggie McCullough is the CEO and founder of PolicyMap, the Philadelphia-based mapping and data-visualization platform she launched in 2008. A former White House budget-office staffer turned housing researcher, she built PolicyMap after struggling to fit maps and data into her own policy work, betting that anyone should be able to make a map as easily as they shop online. The platform now serves universities, banks, health systems, nonprofits and governments, layering thousands of public and proprietary datasets into one searchable map. In December 2023 the company closed a $3 million Series A led by its former parent, the Reinvestment Fund.