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Ai · Saas · Enterprise
Crstl
Crstl is a San Francisco-based, AI-native EDI and agentic B2B commerce network that connects brands, retailers, and logistics providers from order to payment. Its platform replaces the legacy, error-prone world of electronic data interchange with no-code integrations and an always-on AI agent named Edison that processes purchase orders, generates ASNs and invoices, and keeps merchants compliant with big-box retailers like Walmart, Target, and Whole Foods - so direct-to-consumer brands can scale into wholesale, marketplaces, and omnichannel retail without an EDI team.
edi · b2b commerceRead →
Founder · Executive · Operator
Dipti Desai
Dipti Desai is the co-founder and CEO of Crstl, a San Francisco startup rebuilding B2B commerce around the decades-old EDI standard that quietly governs how brands sell to retailers. A Virginia Tech electrical engineer and Uber data-platform veteran, she stumbled into the problem while volunteering to sell PPE online during the pandemic and discovering that the plumbing of wholesale was stuck in the 1980s. She has raised over $10 million from Target, Shopify Ventures, Cohen Circle, and Village Global to make EDI usable by people who are not developers.
dipti desai · crstlRead →