hurley
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Jenna Woodhull
Jenna Woodhull is Chief Merchandising Officer at Sendero Provisions Co., the Waco, Texas apparel brand that started with a single hat in 2014 and now sells a full Western-meets-outdoor line. She has spent close to three decades in apparel, beginning as a Volcom sales rep in the late 1990s, moving through Hurley as National Sales Manager and Director of Retail Marketing, returning to Volcom as global VP of design and merchandising from 2010 to 2013, then co-founding the Newport Beach brand agency and showroom Band of Martians. She spent roughly ten years at Brixton, rising to Senior Vice President of Design & Merchandising and later Chief Merchandising Officer, before a stint as global head of women's product at Liberated Brands overseeing Volcom, Billabong and RVCA. She joined Sendero in February 2025 to run merchandising strategy, product vision and category expansion. She is known in the industry for balancing creative instinct with commercial discipline, and she describes her own style as vintage classic, usually finished with boots.
Kevin "K.C." Clarke
Kevin "K.C." Clarke is a Los Angeles-based consumer brand marketer who now leads marketing at DITA Eyewear, the Aliso Viejo-headquartered luxury eyewear house whose frames are handmade in Japan. His career reads like a tour of the Southern California brand economy: Hurley and Vans in action sports, adidas and the Anaheim Ducks in sport and sponsorship, ZICO in beverage, then brand marketing leadership at golf-lifestyle label TravisMathew and VP of Marketing at car-care cult brand Chemical Guys. He holds a BS from Arizona State University's W. P. Carey School of Business and an MBA from USC's Marshall School of Business. The through-line is a preference for brands with obsessive fans rather than merely large audiences - surfers, golfers, detailing enthusiasts, and now collectors of titanium and 18k gold optical frames.