Joon Silverstein is the Chief Marketing Officer of Coach, the New York leather goods house inside Tapestry Inc., and the founder of Coachtopia, the circular sub-brand she launched in 2023 to build luxury products out of what the industry usually throws away. She trained first as a cultural anthropologist - a BA from Columbia, fieldwork as a Fulbright Fellow - then added an MBA from Harvard Business School and a stint at The Boston Consulting Group before leading change at Louis Vuitton and Victoria's Secret. She joined Coach in 2014 as SVP of Global Customer Experience and worked her way through digital, ecommerce, creative, sustainability and North America marketing before being elevated to CMO in January 2025. Her signature move is treating consumers as collaborators rather than targets: Coach's spring 2026 'Explore Your Story' campaign was co-created with Gen Z communities from the US to China, and the brand posted 25% revenue growth in fiscal Q2 2026 on the back of its strongest new-customer acquisition on record. She gave a TED Talk at TEDNext 2024 arguing that waste is a human invention, not a law of nature.
Paul Meinshausen is the CEO and co-founder of Aampe, a San Francisco company that deploys agentic AI infrastructure so consumer apps can learn from each user's behavior and adapt their messaging in real time. An anthropologist turned data scientist who started his career in US Army Intelligence, he co-founded the Indian fintech PaySense (acquired by PayU for $185M) before building Aampe with collaborators he first met in a military analysis unit. He argues that businesses win not by understanding the past but by making better decisions about the future, and that personalization should be about responsiveness rather than prediction.