Julia Collier

Julia Collier is the Chief Marketing Officer of J.Crew, a role she took up on January 6, 2025 after five years helping build SKIMS from pre-launch into a cultural fixture. British by upbringing and New York-based by trade, she holds a master's in History of Art and English Literature from the University of Edinburgh and has spent close to two decades across fashion brands and agencies, including Rugby Ralph Lauren, Nicola Formichetti Studio, Wednesday Agency and A.L.C. At SKIMS she built a 40-person marketing organization and drove partnerships with the NBA, WNBA and USA Basketball plus collaborations with Fendi, Swarovski and Dolce & Gabbana. At J.Crew she reports to CEO Libby Wadle and oversees brand marketing and brand creative, arguing that brands should behave like entertainers and media companies rather than catalogs. Her first major campaign, 'The Next Rollneck Generation' (September 2025), reportedly lifted Google searches for the J.Crew rollneck by 900% in a week and was named to the Glossy 50 in 2025.