Birkenstock

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Michael Chu and the economics of coming back

A psychology-and-economics graduate helped build L Catterton around the things people choose to buy again. His career runs from Hong Kong finance to French luxury, with an enduring connection to a small college in Maine.

michael-chu · j-michael-chuRead →

Company

Ecommerce · Consumer · Health

Footwear etc.

Footwear etc. is a family-owned California comfort-shoe retailer that has been fitting customers since 1986. It grew out of Rapp's Shoes, a Palo Alto family store dating to 1948, and today runs about 10 stores across the state plus a Shopify-powered online shop. The company specializes in comfort and foot-health footwear from brands like Hoka, Birkenstock, Dansko, Naot, Aetrex, Vionic and Mephisto, with a simple guiding rule: if it's uncomfortable, they don't sell it.

comfort-shoes · footwear-retailerRead →