The brand on the package gets the credit. IFF works on the taste, texture, and scent that bring you back - and is learning how much of that business it should own.
A customer could not work out whom to call. For Erik Fyrwald, the complaint became a clue to reshaping IFF - and a reminder of what four decades in industry had taught him about listening.
Calvin Klein is an American global fashion house founded in 1968 by designer Calvin Klein and business partner Barry Schwartz. Known for minimalist design, denim, underwear, fragrances and provocative advertising, the brand elevates everyday essentials to iconic status. Now owned by PVH Corp., Calvin Klein products generate roughly $9 billion in global retail sales annually and are sold across apparel, underwear, fragrances, accessories and home through wholesale, retail and digital channels worldwide.
Christian Dior Couture is the Paris-based haute couture and luxury fashion maison founded in 1946 by Christian Dior. Owned by luxury group LVMH and led by Chairman and CEO Delphine Arnault, the house designs and retails haute couture, ready-to-wear, leather goods, footwear, jewelry, watches, fragrance and beauty through a global network of boutiques and e-commerce. Famous for the 1947 'New Look' that redefined post-war femininity, Dior remains one of the most recognized names in global luxury, blending French savoir-faire with contemporary creative direction now led by Jonathan Anderson.
Coach is an American luxury house of leather goods and lifestyle accessories founded in New York in 1941. Known for its horse-and-carriage emblem and craftsmanship, the brand designs handbags, small leather goods, ready-to-wear, footwear, fragrances and accessories at accessible luxury price points. A subsidiary of Tapestry, Inc., Coach has re-energized around a strategy it calls 'expressive luxury,' winning a new wave of Gen Z shoppers with hero franchises like the Tabby and Brooklyn bags and posting strong double-digit growth across North America, China and Europe.
Macy's is one of America's best-known department store chains, founded in 1858 by Rowland Hussey Macy in New York City and now the flagship nameplate of Macy's, Inc. (NYSE: M). The company sells apparel, accessories, beauty, cosmetics, footwear and home goods across roughly 450 stores and macys.com, and also operates the higher-end Bloomingdale's and the beauty specialty chain Bluemercury. Anchored by its Herald Square flagship and cultural touchstones like the Macy's Thanksgiving Day Parade and Fourth of July fireworks, Macy's is executing a multiyear turnaround called the 'Bold New Chapter' under CEO Tony Spring.
Oscar de la Renta is a New York luxury fashion house founded in 1965 by the Dominican-American couturier of the same name. Known for feminine, occasion-driven evening wear and bridal gowns rooted in European couture craftsmanship, the brand designs ready-to-wear, accessories, handbags, jewelry, fragrances and home goods. It has dressed first ladies, celebrities and society clients for six decades and today operates as a private, family-run business led by CEO Alex Bolen, selling through boutiques, department stores and its own e-commerce.
Ralph Lauren Corporation is an American luxury lifestyle company founded in 1967 by designer Ralph Lauren, who started by selling neckties under the Polo name. Today it is a global house of brands spanning apparel, footwear and accessories, home, fragrances, and hospitality, selling an aspirational vision of timeless American style across roughly 24,000 employees and more than $8 billion in annual revenue. Known for its polo-player emblem and cinematic marketing, the company operates a direct-to-consumer, omnichannel model of retail stores, wholesale partnerships, digital commerce, and licensing that reaches customers in over 100 countries.