hoka
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Deckers Brands made comfort a $5.5 billion business
A sheepskin boot and an oversized running shoe have more in common than you think. Inside the company that turned two niche ideas into UGG and HOKA at global scale.
Stefano Caroti and the art of staying different
A curious pair of shoes caught his eye in Hamburg. Years later, the Deckers CEO is managing a larger question: how do HOKA and UGG reach more people without losing their point of view?
Dave Powers and the art of knowing when to leave
He led the owner of UGG and HOKA as annual sales reached $4.3 billion. Dave Powers’s route to the corner office began in retail, and his exit offers a lesson in leaving room for someone else.
Footwear etc.
Footwear etc. is a family-owned California comfort-shoe retailer that has been fitting customers since 1986. It grew out of Rapp's Shoes, a Palo Alto family store dating to 1948, and today runs about 10 stores across the state plus a Shopify-powered online shop. The company specializes in comfort and foot-health footwear from brands like Hoka, Birkenstock, Dansko, Naot, Aetrex, Vionic and Mephisto, with a simple guiding rule: if it's uncomfortable, they don't sell it.