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Vol. II — No. 184Remarkable People · Exceptional CompaniesToday's Edition

hoka

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Company
Deckers Brands made comfort a $5.5 billion business
Consumer · Ecommerce

Deckers Brands made comfort a $5.5 billion business

A sheepskin boot and an oversized running shoe have more in common than you think. Inside the company that turned two niche ideas into UGG and HOKA at global scale.

footwear · hokaRead →
Company
Footwear etc.
Ecommerce · Consumer · Health

Footwear etc.

Footwear etc. is a family-owned California comfort-shoe retailer that has been fitting customers since 1986. It grew out of Rapp's Shoes, a Palo Alto family store dating to 1948, and today runs about 10 stores across the state plus a Shopify-powered online shop. The company specializes in comfort and foot-health footwear from brands like Hoka, Birkenstock, Dansko, Naot, Aetrex, Vionic and Mephisto, with a simple guiding rule: if it's uncomfortable, they don't sell it.

comfort-shoes · footwear-retailerRead →