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Jack Reynolds
Jack Reynolds is the Chief Marketing Officer of Free People and its activewear offshoot FP Movement, both part of Philadelphia-based Urban Outfitters, Inc. (URBN). He was promoted to the CMO role in April 2021 after several years running e-commerce and digital marketing for the brand, and before that spent roughly 13 years at Bertelsmann Media Group managing online and direct programs. He studied English and Philosophy at Dickinson College and originally wanted to work in music as an A&R representative, drifting into marketing while figuring out how to promote artists. Under his marketing leadership, FP Movement has grown from a single 2020 store into a fast-expanding activewear label, backed by campaigns like the 2024 Anomaly-created "Stand Out, Never Still" (starring a pink sheep named Tilly and five Olympic hopefuls) and the 2025 signing of snowboarder Bea Kim as the brand's first winter-sports ambassador ahead of the 2026 Winter Olympics.
Free People
Free People is a Philadelphia-based bohemian lifestyle brand for women, part of Urban Outfitters, Inc. (URBN). Rooted in the counterculture store that Dick Hayne opened near Penn's campus in 1970 and relaunched as a wholesale label in 1984, it now sells eclectic, vintage-influenced apparel, accessories, shoes, intimates and beauty across its own boutiques, wholesale accounts and freepeople.com. Its fast-growing activewear spin-off, FP Movement, has made Free People URBN's second-largest brand, with roughly $1.5 billion in annual revenue.