Fabletics

Fabletics is a membership-based activewear brand founded in 2013 and headquartered in El Segundo, California. Built on a VIP subscription model that pairs monthly credits with data-driven personalization, it sells women's and men's activewear, footwear, swimwear, loungewear, and medical scrubs across e-commerce and 120+ retail stores. In 2025 the company crossed $1 billion in annual revenue with more than 3 million active customers, roughly 2.7 million of them VIP members.