coolers
(2)
Roy Seiders and the price of a broken cooler
Before YETI became a badge on a tumbler, Roy Seiders needed an ice chest that could survive his fishing trips. His answer grew out of a Texas family workshop, a boat business and a stubborn objection to buying the same thing twice.
Fit & Fresh Inc.
Fit & Fresh is a Providence, Rhode Island consumer products company that designs fashionable, functional gear for carrying healthy food and drinks on the go - insulated lunch bags, meal-prep kits, portion-control containers, bento boxes and reusable ice packs. Formerly MEDport LLC, the company helped create the 'fashion lunch' category in 2006 and now sells through more than 30,000 retail doors nationwide plus a direct-to-consumer Shopify store, with a team that is roughly 85% women designing for a largely female customer base.