Executive · Operator · Advisor
Keith Colbourn
Keith Colbourn is a retail marketing executive who has spent his career turning shopping data into loyalty. He is Executive Vice President and Chief Marketing Officer at Total Wine & More, and previously ran loyalty and lifecycle marketing at Target, loyalty and analytics at Safeway, and retailer digital solutions at Quotient Technology (Coupons.com). Earlier roles at dunnhumby, FreshDirect, and The Loyalty Group (now LoyaltyOne) put him at the front of the shift from paper coupons to mobile-first, data-driven customer programs.