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Tagged: gopro
3 resultsSort
Legend
LegendLegend
Executive · Operator · Creator
Katie Babineau
Katie Babineau is the Chief Marketing Officer of Beyond Yoga, the Culver City premium activewear brand acquired by Levi Strauss & Co. in 2021. She spent roughly fifteen years in consumer technology - Sony Electronics, GoPro, Apple via TBWA\Media Arts Lab, and Snap Inc., where she was Global Head of Marketing - before joining Beyond Yoga as VP of Marketing in 2024 and stepping up to CMO. In 2025 she led the brand's first full reset, a platform called Seek Beyond built around the idea of progress over perfection, with actor and writer Issa Rae as the brand's first celebrity partner writing and performing a spoken-word anthem. She brings a test-and-learn technology mindset to apparel, argues loudly that brand and growth marketing should never be separated, and prefers hyperlocal, in-person community events to another round of picture-perfect ad creative.
katie babineau · beyond yogaRead →
KU
Executive · Operator · Creator
Kelly Urban
Kelly Urban is the Chief Marketing Officer of Maui Jim, the Hawaii-born sunglasses maker now part of the Kering Eyewear group. Based in New York, she leads brand and marketing for a company famous for its PolarizedPlus2 lenses and aloha-rooted identity. Before Maui Jim she built a marketing and communications career that included time at GoPro and the agency Formula Public Relations, with strengths in strategic communications, brand storytelling, and team leadership.
kelly urban · maui jimRead →
Founder · Executive · Operator
Nick Woodman
Nick Woodman is the founder and CEO of GoPro, the action camera company he built from a rubber band and a wrist-mounted 35mm film camera during a 2002 surf trip in Australia. After two failed dot-com startups, he turned a frustrated attempt to photograph himself surfing into one of the world's most recognized camera brands. GoPro went public in 2014 at a $2.25B valuation, making Woodman briefly the highest-paid CEO in America. Despite a severe post-2015 downturn, he remains at the helm, having waived his salary, personally invested $2M in company stock, and launched the Mission 1 camera line in 2026.
gopro · action-cameraRead →