gopro
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Mike Dennison and the trouble with a dream job
He brought nearly two decades of manufacturing experience to a company whose products he already used. His Fox Factory years tell a story of growth, an ambitious baseball bet and the limits of a dream job.
Paul Crandell and the Trouble With a Television
After helping market Red Bull and GoPro, Paul Crandell wanted a movie screen that would fit his adventure van. Lumi grew from that small problem - and a career spent bringing people together around their favorite pursuits.
Katie Babineau
Katie Babineau is the Chief Marketing Officer of Beyond Yoga, the Culver City premium activewear brand acquired by Levi Strauss & Co. in 2021. She spent roughly fifteen years in consumer technology - Sony Electronics, GoPro, Apple via TBWA\Media Arts Lab, and Snap Inc., where she was Global Head of Marketing - before joining Beyond Yoga as VP of Marketing in 2024 and stepping up to CMO. In 2025 she led the brand's first full reset, a platform called Seek Beyond built around the idea of progress over perfection, with actor and writer Issa Rae as the brand's first celebrity partner writing and performing a spoken-word anthem. She brings a test-and-learn technology mindset to apparel, argues loudly that brand and growth marketing should never be separated, and prefers hyperlocal, in-person community events to another round of picture-perfect ad creative.
Kelly Urban
Kelly Urban is the Chief Marketing Officer of Maui Jim, the Hawaii-born sunglasses maker now part of the Kering Eyewear group. Based in New York, she leads brand and marketing for a company famous for its PolarizedPlus2 lenses and aloha-rooted identity. Before Maui Jim she built a marketing and communications career that included time at GoPro and the agency Formula Public Relations, with strengths in strategic communications, brand storytelling, and team leadership.
Nick Woodman
Nick Woodman is the founder and CEO of GoPro, the action camera company he built from a rubber band and a wrist-mounted 35mm film camera during a 2002 surf trip in Australia. After two failed dot-com startups, he turned a frustrated attempt to photograph himself surfing into one of the world's most recognized camera brands. GoPro went public in 2014 at a $2.25B valuation, making Woodman briefly the highest-paid CEO in America. Despite a severe post-2015 downturn, he remains at the helm, having waived his salary, personally invested $2M in company stock, and launched the Mission 1 camera line in 2026.