skateboarding
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X Games sold the big moment. Now it sells the whole season.
The action sports institution has turned individual daredevils into teammates and cities into franchises. Its first league season offers a glimpse of the business behind the tricks.
Converse
Converse is an American footwear and apparel company, founded in 1908 and owned by Nike since 2003, best known for the Chuck Taylor All Star - one of the most recognizable and best-selling sneakers ever made. Once the dominant supplier of American basketball shoes, Converse today operates as a heritage lifestyle brand at the intersection of sport, streetwear, music, art and skate culture, selling canvas and leather sneakers, apparel and custom designs directly to consumers worldwide and through wholesale and retail channels.
Andrew Huberman
Andrew Huberman is a tenured professor of neurobiology and ophthalmology at Stanford University School of Medicine and the host of the Huberman Lab podcast - regularly ranked the #1 health and science podcast in the world with over 400 episodes. His Stanford lab investigates visual system repair, neural plasticity, and stress resilience, publishing in Nature, Science, and Cell. A former skateboarder who once wrote for Thrasher magazine and lobbied the Palo Alto city council to build a skate park at age 13, Huberman translates complex neuroscience into actionable protocols for millions of listeners globally.